Berryline: New location, new name?

Berryline, a favorite among Harvard Square treats (and the alternative food source of many an undergrad), might not go by the name “Berryline” any longer. The store is planning to expand adding a second location between Harvard Square and Porter’s Square across from the law school and wants a name that is going to represent their unique brand, said one of the owners, Pok Yang.

To find a new name, Berryline will be hosting a contest asking customers to submit suggestions from now until Aprill 11th. The winner will get his or her pick of prizes which include a Nintendo Wii, and iPod, or a $1000 donation to a charity of choice and $100 gift certificate to Berryline (approximately 41 small Berrylines with no toppings).

But Berryline retains the right to keep their name if they do not see any suggestion that “they really like,” said Yang. So what are the clues to a winning entry? “We serve other fruit beside berries,” Yang said, “Perhaps some other [fruit] might work better.”