Love it: Victoria Secret Thongs

Move over Tyra: Victoria’s Secret has a new inspiration.

The store recently launched a new line of collegiate wear, featuring a collection of Harvard-themed items. Now, no need to get all crimson...this stuff is hardly risqué. With its new loungewear offerings, Harvard enthusiasts can really wear their hearts on their sleeves (or even on their backs or tushies); the clothes feature the Harvard crest, along with a barrage of pink hearts. Gives a new meaning to the Pink(y) and the Brain.

I, for one, heart this trend. Why not infuse your sweats with style? We Harvard types love to multitask, and what better way to simultaneously put your school spirit and fashion prowess on display than by donning Pink’s new Harvard garb? (Victoria’s) Secret’s out: the Harvard brand is pretty pervasive—you can find the “big H” on pretty much everything from dog bowls to bottle openers. I like to think of it as some positive rebranding; if Victoria’s Secret could turn Tyra and Giselle into stars, it can certainly up Harvard’s cool quotient.

The one downside? These Harvard items are only available at local stores. Whereas nearly every other school’s clothing can be purchased online, you have to be from the area—or a serious Harvard devotee—to get your hands on any Harvard merch. Harvard—making people work to wear its underwear since 1636.