POPSCREEN: Sean Kingston

Reggae-pop sensation Sean Kingston is back with his second music video, “Me Love.” After topping this summer’s charts for three weeks with “Beautiful Girls,” Kingston revisits the chorus from Led Zeppelin’s “D’yer Mak’er” and delivers another hit.

As the smiling chorus opens up, Kingston appears, neatly dressed, true to his clean-cut image. The cheerful, cute lyrics surprisingly tell the somber story of a long lost love.

The clubbers and sidemen swing along as Kingston sings: “Why’d you have to go-oh?” Scenes flash between a club stage and the streets where Kingston entertains not just one, but fifteen girls dressed in the same modest outfit. A splitscreen view reveals several Kingstons simultaneously macking, and he walks arm-in-arm with his ever-changing girlfriends around town. The multiple panels reinforce how much happiness Kingston derives from each of his girlfriends, but also leaves the viewer weirded out by his identically-clad dates.

“Me Love,” unfortunately, fails to touch on Kingston’s verses of sorrow and suicide. Rather, his warmth can’t help but rub off everywhere, whether on stage or on his girlfriends. Kingston finds himself buying ice cream and snapping a picture of himself together with one of his many beloveds.

Basking in the slowly-fading glow of Kingston’s summer hit “Beautiful Girls,” “Me Love” is an exceptionally sunny follow-up. The next time you’re itching to jump into the pool or become the instantaneous object of fifteen different people’s affections, turn up Kingston’s fun and catchy “Me Love.”