CHEW ON THIS

The Warner-Lambert company, the makers of Trident gum, would like everyone to know that, "No. Wrappers are not meant to be eaten." Another urban legend debunked, bubble burst.

Good thing there's a new chew in town--the Trident Advantage with Baking Soda. This time, Trident's product designers have packaged their goods in distinctly inedible plastic bubbles. While Trident Advantage may boast special powers--whitens teeth, reduces plaque and risk of gum decay--the rectangular gum pieces look and taste strikingly similar to peppermint Chiclets. And guess what--both gum products are manufactured by Warner-Lambert! But if these up-scale Chiclets cost $1.69 for a package of 12 pieces, consider taking a nibble at the packaging--you might get you're money's worth.