Greener Links Technology, Politics

With new forms of communication and technology, the Republican Party will drastically change how it spreads its message to the American public, a Republican National Committee (RNC) official said yesterday at the John F. Kennedy School of Government.

RNC Communications Director Chuck Greener, speaking at the first meeting of a weekly study group of the Institute of Politics (IOP), discussed the impact advances in technology will have in the political process.

Greener said he foresees a drastic change in the way in which the party communicates, shifting the emphasis to satellite and cable communications as well as computer technology in order to convey the party's message to the people and enable people to respond.

"If I could do one thing, it would be to have my own cable channel," Greener said. He said he wanted to see a channel devoted strictly to the Republican party called "GOP TV."

Greener said he envisions people being able to communicate with the party on nationwide computer networks.

IOP Fellow Marty Connors, who leads the study group, said politics will change with technology. "You won't even recognize the way politics will be run in the future," he said.

In an interview prior to the study group, Greener said the Republicans lost the 1992 election because they "didn't offer [their] stances on social and economic issues in clear language."