Harvard Square Theater in New Hands

A change of management at Harvard Square Theater, which will take effect Wednesday, may bring a more varied entertainment schedule to the theater, the new owners said last week.

H-B Enterprises will succeed Fall River Theaters, popularly known as Sonny and Eddy's, as the theater's managers. H-B Enterprises already runs Cinema 733, Paul's Mall and The Jazz Workshop in Boston.

Anthony Mauriello, co-owner of H-B Enterprises, said Friday he believes Sonny and Eddy's policy of "just showing one film for a week without any interspersion was a misuse of the theater."

Great Expectations

Mike Sirota, district manager for Sonny and Eddy's said last week the profits from Harvard Square Theater "were not what we expected." Sonny and Eddy acquired the theater in the fall of 1974.

H-B Enterprises, which promotes concerts in the Boston area, may bring more live shows to the theater, Mauriello said. Sonny and Eddy's charged a flat rental fee for use of the hall, but did not promote concerts of their own.

Not Impressarios'

Edward Lider, co-owner of Sonny and Eddy's said last week that while he recognizes the uses to which the theater's stage might be put, "we are not impressarios. My business is movies." Lider added that Sonny and Eddy's purchase of the Galeria last October made him feel "we had enough things going on in Cambridge."

Mauriello said that although no long-range plans have been developed for the theater, he hopes that "our experience in live entertainment and in film will enable us to capture the imagination of the Cambridge audience."