B-School Receives More Applications Despite High Costs

The number of applications to the different programs at the Business School has increased over the last year, in some cases dramatically, despite high tuition costs and the current economic recession.

The Business School sponsors several varies programs to train both middle and top-level executives in both general or more specialized managerial skills.

Interest Up

George Wiltsee, administrative director of the Advanced Management Program, a 13 week senior executive program that costs $6.850, said yesterday "ooer the years the general interest in executive education programs, and certainly in AMP, has continually increased."

The program is held in the fall and spring, and in 1968 began a split summer session in order, Wiltsee said, "to accomodate the steadily increasing pressures from businesses."

Wiltsee, the chief administrator of the program, was unable to give an exact figure for the increase in applications and said "we don't keep those kinds of numbers."

The Program for Management Development, a $6,000, 14-week program for middle-level executives, also witnessed a "dramatic increase in applications last year," according to the program's administrative director, Joseph J. O'Donnell.

"I'm sure we could charge more and fill the class," O'Donnell said.

He added, however, that even though the program is fairly expensive, it is "not set up as a money-making enterprise" for the Business School.

The shorter, more specialized executive education programs, most of which are given for a few weeks in the summer, have experienced similiar application increases.

Woodford L. Flowers, director of said, "I'm not willing to give out that also increased 14 per cent from last seniors. Dean Currie, director of Ad.

When pressed for specific details, he said. "Im' not willing to give out that information."

Applications to the MBA program have also increased 14 per cent from last year--and there has been a 30-35 per cent increase in applications from college seniors, Deaa Currie, director of Admissions and Financial Aid for the MBA program, said