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Americans are finding their satisfaction from life as consumers rather than Foster Population Growth Teenagers have assumed immense importance as consumers. Adolescent purchases now total $10 billion a year and the average teenager has $500 at his disposal annually--four times as much as in 1945. Quoting a trade journal, Packard suggested that "teenagers do not respect authority but do respect advertising." They constitute a great reservoir of gullibility, he maintained. Commercial exploiters are even infiltrating the sub-teen set, Packard alleged. "Tens of thousands of girls aged 9-10 are wearing brassieres, and that is one of the real marketing achievements of our era." They may well be buying the brassieres on credit, for many stores now provide junior credit cards.
Foster Population Growth Teenagers have assumed immense importance as consumers. Adolescent purchases now total $10 billion a year and the average teenager has $500 at his disposal annually--four times as much as in 1945. Quoting a trade journal, Packard suggested that "teenagers do not respect authority but do respect advertising." They constitute a great reservoir of gullibility, he maintained. Commercial exploiters are even infiltrating the sub-teen set, Packard alleged. "Tens of thousands of girls aged 9-10 are wearing brassieres, and that is one of the real marketing achievements of our era." They may well be buying the brassieres on credit, for many stores now provide junior credit cards.
Foster Population Growth
Teenagers have assumed immense importance as consumers. Adolescent purchases now total $10 billion a year and the average teenager has $500 at his disposal annually--four times as much as in 1945. Quoting a trade journal, Packard suggested that "teenagers do not respect authority but do respect advertising." They constitute a great reservoir of gullibility, he maintained. Commercial exploiters are even infiltrating the sub-teen set, Packard alleged. "Tens of thousands of girls aged 9-10 are wearing brassieres, and that is one of the real marketing achievements of our era." They may well be buying the brassieres on credit, for many stores now provide junior credit cards.
Teenagers have assumed immense importance as consumers. Adolescent purchases now total $10 billion a year and the average teenager has $500 at his disposal annually--four times as much as in 1945. Quoting a trade journal, Packard suggested that "teenagers do not respect authority but do respect advertising." They constitute a great reservoir of gullibility, he maintained.
Commercial exploiters are even infiltrating the sub-teen set, Packard alleged. "Tens of thousands of girls aged 9-10 are wearing brassieres, and that is one of the real marketing achievements of our era." They may well be buying the brassieres on credit, for many stores now provide junior credit cards.
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