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Fund raisers soon learn that not all men respond to all appeals: dollars come only for what is dear to the donor. Harvard fund raisers have not yet learned the obvious lesson, and do not appeal to every taste and every shade of opinion.
The time has come for a new departure, for A Program Against Harvard College to mobilize untapped financial resources of the Harvard family and draw upon vast reservoirs of ill will now ignored by the Administration.
For a start, Massachusetts Hall should appeal to Archibald Roosevelt and the Veritas Foundation for money to establish a second Economics department, a department which would exist in free competition with the present one, fighting on the open market of ideas for the minds of the young.
There are other areas in which it will be difficult to raise money for the Program, but where the attempt must be made. Money comes more readily from men in New York counting houses than it does from mutterers in Cambridge coffee houses, but even nickels and dimes should prove sufficient to buy padlocks for the doors of the Loeb Drama Center. Slogans too will play their part. Where President Pusey has said "Build Up," the Program's cry must be "Tear Down," and under a banner flying those words wreckers will assault the Leverett Towers.
Appealing not to the gruntled, but to those who view with displeasure, the Program will readily bring dollars in from outside the University. In hundreds of towns across the country sit thousands of men waiting to give millions of dollars: rejected applicants, exiled assistant professors, severed sophomores--all thirsting for revenge. And A Program Against Harvard College ought to be a smash hit in New Haven.
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