Political Salesmanship

There is a clamor in these times among the newspapers and the vulgus for the business men in government offices rather than the old-time politicians. The businessmen are answering the call and carrying in with them under their arms business methods and business maims. Among the revolutionary theories propounded is that of Mr. Davis, Secretary of Labor--that it will pay to advertise politics as well as patent medicine.

Mr. Davis feels that President Harding is the worst advertiser in the country and therefore nobody knows of his great work. He proposes that an office of Administration Publicity be set up to broadcast with trumpet blares what the President is so reticent in telling. There will be a hierarchy of advertising agents, speakers and political salemen, in fact all the machinery of commercial selling, including "pep talks." The party in power will peddle its wares to the nation while the nation pays the over-head. (From the CRIMSON, April 6, 1923.)