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The pileups of the football field often seem like minor tussles compared to the half-time refreshment wars. The spectator politely salutes his date, and then disappears into the jungle of concession stands below. He is jostled and stepped on, but with luck he may emerge clinging to a lukewarm cup of coffee. The real casualties are those who push to the front of a stand to discover that only Cokes are sold there. Although the fast stepper may return in time to hear the Band's final fanfare, most of those waiting below don't realize there is such a thing as a second-half kickoff.
Much of this wasted time and confusion could be eliminated if concession owners would set up large signs advertising the wares in each booth. And if more peddlers roamed the seating area, many students would not have to make the trip below at all. Concession-owners argue, however, that not enough students are available for the extra selling. But they have made little attempt to recruit available workers from local high schools. In addition, wage increase might attract many applicants who have justifiably told the Student Employment Office that the pay is too low.
A more permanent solution for the weekly mobs, of course, would be expansion of the concession stands. The initial cost might be an obstacle, but larger facilities would attract more customers who would be contentedly whistling band music, rather than swearing under their breath.
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