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"Getting People to Do Things" is the theme of the 22nd annual National Business Conference of the Harvard Business School Association, to be held here this weekend for an expected attendance of 1000.
Special reunions for the Classes of 1922, 1927, 1932, and 1942 plus all members of the advanced management program will open the meeting Friday, but regular registration will not take place until 8:30 to 10 a.m. the next morning.
Speakers for the morning sessions are Philip S. Reed, Chairman of the Board of General Electric Co.; John K. Jessup, Chief Editorial Writer, Life Magazine; and Franklin J. Lunding, Chief Executive Officer of Jewel Tea Co. Jervis J. Babb, President of Lever Brothers Co., is chairman of the weekend conference.
Reed will speak on "Selling Ideas in a Troubled World", Jessup will offer "Towards a New Federalism", while Lunding's topic is "Liberty and the Pursuit of Happiness in Business". Business School Dean, Donald K. David, will also address the group, speaking on "Developing Administrative Concepts in Business".
The afternoon program features panel discussions on Marketing, Finance, Human Relations, Executive Action, and Labor Relations; leaders of the five groups will be 19 members of the faculty.
Following a get-together party in the Mellon quadrangle after the panels, a banquet will be held at the Harvard Club of Boston. Associate Dean Stanley F. Teele will make a report to the alumni, and President Conant will be the main speaker of the evening. The President has not announced his topic as yet.
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