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Two thousand Medford housewives were interviewed by University researchers this week in a survey to determine the factors influencing meat consumption.
Ayers Brinser '31, Director of Agricultural and Marketing Research, is in charge of the project. He hopes to identify and rank the factors other than price and income, which influence family meat buying.
Brinser said that the project is pure, not applied, research, and is being sponsored by the Department of Agriculture. He would not predict what results would be, or how they would be used, but said that once factors are known, meat packers could act accordingly to lower costs.
Medford was chosen because it is medium sized and provides fair cross-sections of social and economic groups.
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