399,000 Tickets For Sale

Frank O. Lunden, head of the Athletic Association's Quincy Street ticket office, is a busy man these days. A call to his home nearly any evening will result in an answer from his wife that "he works every night during football season."

A glance at the above illustration will help show why Lunden has little spare time. He must keep track of seven sets of tickets for the 57,000 seat Soldiers Field Stadium, and see that the proper tickets are sold at the proper time to the proper persons.

Every type of ticket purchaser must be given tickets in a special section. Regular student sports fans, season ticket holders, Varsity Club members, special University officials, general public, alumni, and visiting team rooters all receive special sectors of the coliseum."

Then Lunden cannot afford to get mixed up on the time at which tickets are sold. Since tickets go on sale for two weeks before each game, and the games are just a week apart, many weeks pass in which two sets of tickets are being handled at once.