PRESS

"There are hundreds of Colleges all over the country.

"In Ohio there are eighty. In the East you have Harvard, Princeton. Yale, and many others.

"But whenever anyone thinks of Dartmouth, they think of one word--RUGGED!

"RUGGED, SEE!

"I hope all the students understand, and all the faculty understand, when I say that we want to keep it--RUGGED!

--From Earl Blalk's pep-rally speech the night before the Dartmouth-Cornell game as quoted in the "Boston Advertiser."