CHERINGTON FETED ON COURSE'S ANNIVERSARY

On the thirtieth anniversary of his initiating the first course in this country in marketing at the Harvard Business School, Paul T. Cherington was honored last night with a dinner given him by members of his profession at the Ambassador Hotel in New York.

Among the speakers were: Professor O. M. Sprague, professor of Banking and Finance at Harvard; Dr. George H. Gallup, president of the American Institute of Public Opinion; Elmo Roper, president of the Market Survey Concern of Elmo Roper; and George B. Hotchkiss professor of Marketing at New York University.

From 1908 to 1919, Cherington was on the Business School faculty, where he is supposed to have been the first professor of Marketing in any University. During the war he served on the United States Shipping Board. After holding the positions of secretary-treasurer of the National Association of Wool Manufacturers, and of director of research of the J. Walter Thompson Company, he established his own business as marketing and distribution consultant. A native of Kansas, he has written several books on advertising and marketing.