It's the "Plug" that Counts!

Collegians of the nation have a lot to do with making a popular song popular as any songwriter or bandleader will tell you, but behind it all is the promotion and publicity given to it--as any music publisher will tell you.

But all concerned go after the favor of the ultra-critical college and university dancers, for they ever great influence over what those both in and out of college will accept as good music.

Follows this COLLEGIATE DIGEST behind-the-scenes story for an answer to "what makes a popular song popular?"