YARDLINGS SMOKE MUCH MORE, READ MUCH LESS THESE DAYS

Freshmen are smoking more and reading less these days, a comprehensive survey (of the Union news stand) reveals. There is a marked drop in the amount of reading matter bought and a corresponding increase in the sale of cigarettes, indicating that if Yardlings read at all they read tobacco advertisements.

"Life" is the best-selling magazine, 80 copies going in less than an hour every week. "Look" comes second with 65 while the non-picture-books are way down the list, "Colliers" and the "Satevepost" selling about 40 each. Philip Morris is the most popular cigarette.