E. P. HERRING ASSOCIATE EDITOR NEW MAGAZINE

E. Pendleton Herring, instructor in government, and Hadley Cantril, Jr., instructor in psychology here from 1932 to 1935 are associate editors of the new "Public Opinion Quarterly," the first issue of which appeared this week.

The new Journal is published at Princeton, and it is claimed by the editors to be the pioneer publication of its kind in the country.

The idea of the magazine is to compile the latest information on mass opinion, the "controlling but obscure force" from the fields of scholarship, government, business, advertising, public relations, press, radio, and motion pictures.

Articles in the initial publication discuss Roosevelt's relations with the Washington press corps, editorial policies of broadcasting companies, straw polls, informational techniques of the Department of Agriculture, general principles in the study of public opinion, and developments and trends in the fields of research, government, and special interest groups.