COLLEGE MEN PREFER CLOTHES MADE WITH INVISIBLE CLOSURE

Style experts and fashion authorities are well aware that the preferences of college men form an important and dependable indication of the trend in men's apparel.

One detail of men's clothing which until now has never has been satisfactory is the fly of the trousers. The buttoned fly, no matter how carefully made, is bulky because of the extra fold of material required; it bulges and wrinkles in a way that is most unsightly.

The slide-fastened fly gives a much smoother and neater effect in front than is possible with buttons, but the ordinary slide fastener has an uncovered strip of metal that is objectionable to men who take pride in being well-dressed.

The new invisible style-line closure, the Kover-Zip fly, has every practical advantage of the ordinary zipper, and in addition is superior to it from the standpoint of good taste because no metal shows--the units of the fastener are concealed by a grosgrain ribbon that harmonizes with the fabric of the trousers and is guaranteed to outlast the garment.

The Kover-Zip fly has been acclaimed and adopted by "best-dressed" seniors in America's foremost colleges, and a typical expression of opinion about it is the following statement by Arthur Willis of Dartmouth, class of 1934:

"The trouble with the early type of slide fastener was the display of metal--too much of a suggestion of work clothes. I'm for this new covered zip with the invisible fastener, it's a finished product for a finished dresser.

College men everywhere, from Cambridge to Palo Alto, welcomed the Kover-Zip fly and now demand it alike on dress trousers, informal suits and slacks. Smooth and smart, efficient and durable, Kover-Zip is the closure for all modern clothes.