THE TICKET TAKE

Elsewhere on this page there is reprinted an explanation by the H.A.A. News of the football ticked situation. In view of gaping grey holes in stadium crowds and a rising tide of complaint from undergraduates and alumni, some each analysis was, indeed, necessary; for the present high rates have proven irksome and damaging to all concerned. This editorial admits the error of the present policy, explains in some measure the false hopes and complications that have impeded change, and promises that "certainly different price arrangements will be made another year." The attitude throughout is refreshingly straightforward and thorough.

For lack of space, the editorial is prevented from discussing the methods of arranging the costs so as to fill the stadium and, at the same time, to meet the variously sized pocketbooks of prospective spectators. With all ramifications in mind, however, the method tentatively considered by the Harvard and Dartmouth associations this year seems to merit most emphasis. The grading of prices according to the desirability of location has long been an essential to profitable theater management. Through a popularity, peculiar to itself, football has been able to ride roughshod over this principle; but present conditions and the definite promise of more vacant concrete in the future make a change essential. Obviously, such an alteration cannot be accomplished this season, but the H.A.A. does well to give it prime consideration in its ticket program for next year.