THE BOK AWARDS

With the entries ready for display, the Harvard Advertising Awards, founded by the late Edward Bok, as one means of raising the standards of plan and execution in advertising, begin their sixth year. The opportunity for service to the community at large by intelligent and sound advertising was recognized by Mr. Bok when he installed the present system of yearly competition. Over the five-year period of probation the achievement of the aims of the awards has been so instantaneous that they are now a permanent fixture of the Business School.

Though industry has not yet found it expedient to sacrifice practicality for art's sake, intelligent progress in more effective illustration and typography represents definite progress in achieving better advertising. Accuracy and sincerity, two qualities sometimes lacking in the paraphernalia of propaganda have come, as one partial result of the Bok prizes, to be recognized as factors of the greatest value in present-day exposition of commodities. The practical application of the theory of honest and effective advertising could be taken as an adequate symbol of the usefulness of the Harvard Business School in American industry.