314 ADVERTISERS ENTERED IN 1929 BOK COMPETITION

Three hundred and fourteen competitors from all parts of the country have submitted advertisements for the sixth annual Harvard Advertising Awards Contest conducted by the Harvard Business School. The work entered will be on display to the public beginning next Wednesday.

The advertising awards, which amount to approximately $14,000 every year, have been offered annually since 1923 by the late Edward Bok, journalist and philanthropist, for the best advertisements in various classes submitted by any individual or organization. They are given with the conviction that advertising is an effective art, calling for the highest standards of illustrations, text, and typography. The awards were established in the belief that higher standards of effort in the planning and execution of advertising might be stimulated thereby. This scheme affords not only an educational opportunity through the focusing of public attention upon advertising of excellence, but also a means of encouraging advertising workers through the recognition given to work well done, work ordinarily carried on in anonymity, though presented far and wide before the world.

Five Previous Awards

Mr. Bok and the officers of Harvard University made the arrangement that the first five years of the awards should be a probationary period to test the soundness and practicability of the conception. These five years have now passed, and the awards are being continued in the conviction that they have proved themselves a means of encouraging merit and stimulating improvement in the field.

For the current year in all the awards, only advertising published wholly or in part during the period from January 1, 1929, to January 1, 1930, is eligible for consideration.

The awards are divided into four classifications. The first is a gold medal to be awarded to the individual or organization deemed by the Jury of Award to merit recognition for distinguished contemporary services to advertising. The second group consists of four prizes of one thousand dollars each for distinguished individual advertisements which are most effective in the use of text, pictorial illustration, display line, and typography.

Large Cash Prizes

The third class consist of four prizes of two thousand dollars each for advertising campaigns. These are given for a national campaign for a specific product or merchandise, for a local campaign for a specific product or merchandise, for a general or institutional campaign, and for a campaign of industrial products.

The last award is one of two thousand dollars and will be given for the advertising research of the year which has come under the consideration of the Jury of Award as conspicuous in furthering the knowledge and science of advertising.

The display of advertising will be open to the public on Wednesday. On Thursday and Friday, January 30 and 31, the exhibition will be closed again, and the Jury of Award will consider the advertisements, and choose the winners of the awards. The winners will be announced at a dinner in their honor to be held at the Harvard Business School in February.