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Brown gained an audience's decision over Harvard last night in Holden Chapel in a debate marked by a careful arrangement of the speeches and a pleasing informality of presentation. Those who heard the contest were few in number, but took a real interest in the argument, and at the end plied the speakers with so many questions that Chairman J. M. Swigert '30 had to call a halt on further queries.
The proposition was "Resolved, That this house deplores the large part that advertising plays in modern civilization"; Harvard upheld the affirmative. J. F. Harding '30, opening the case for his side, branded all advertising as merely competitive, instead of educational; and declared that it is intended to appeal to the baser emotions of cupidity, shame, and the like. Werner, of Brown, advocated advertising because it supports mass production and thus raises the wages. G. W. Harrington '30 presented an analysis showing that it causes economic instability, and, eventually, is paid for by the consumer.
Brown's second speaker, Kingston, stresses the innovations brought about by advertising, which, in addition, raises the standard of living. P. J. W. Bove '29 reiterated his teammates' pleas that advertising appeals to the lower emotions; he also proceeded into an investigation to the end that it shifts the wage distribution from place to place.
Sizer, summing up for Brown, gave a speech full of facts, which went far toward winning the audience. He offered the radio and newspaper as examples of advertising's contributions to our life; and recalled that many new inventions, such as four-wheel brakes, have been popularized by this professed evil.
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