BUSINESS SCHOOL REPLIES

After the receipt of the above dispatch, it was learned yesterday at Dean Malott's office that the Harvard Advertising Prizes are awarded to the firms which submit the illustrations and not to the designers. This statement refutes the assertion of Mr. Kent.

The winning business houses, furthermore, are not bound to acknowledge the designer of the prize advertisement, but may do so if they so desire. The basis on which the awards are made is not the illustration, but the entire make-up of the advertisement, for which the business house alone is responsible.