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Wellesley and Harvard reveal a wide diversity of tastes in phonograph records, according to N. A. Bell of the Music Box, which has stores in both college communities. Comparatively few classical recordings are taken at Wellesley, while the smoother dance numbers are in perpetual demand.
At Cambridge the records purchased run to extremes, they may be one of the asbestos wrapped variety, they may be Beethoven, or they may be modernistic. Joe Venuti, Red Nichols, Ted Lewis, and Whitman are the favorite orchestras. least popular are "Hill-Billy", Frank Crumit, Vernon-Dalhart-Death-of little-Marion Parker, Victor Herbert, and sentimental recordings.
If a Wellesley girl hears a record played in the room next door, she buys a record of a different sort. This does not, however, prove Wellesley girls are miserly. They merely dislike to own anything similar to another's possession.
Dana Hall girls are not allowed to own phonographs. They have their music, nevertheless, in spite of the rules. Girls from this school spend over an hour in the music shop at least once a week listening to all the new releases. When they enter Wellesley they may enjoy their own music.
Tastes change so rapidly that "hits" come and go within a week. College buyers are always ahead of the market, and prove fickle in the extreme. Eccentricity makes a forecast of musical sales impossible, as frequently the students fall to accept songs rated as certain favorites. Sometimes they give vogue to a record by their patronage.
Demands in the country at large are far behind those at Harvard and Wellesley. The "Prisoner's Song" and "Ramona" still have a large sale, but are completely dead so far as college buyers are concerned "Gay Caballero" is a best seller at present, but only two have been sold at Harvard and Wellesley.
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