"CINEMA'S FUTURE WILL FALL ON COLLEGE MEN"

"The future of the motion picture industry will depend on college men," is the opinion of Adolph Zukor, President of Famous Players-Lasky Corporation, Mr. Zukor was speaking to a CRIMSON reporter Saturday, at the conclusion of his address at the Business School. "College trained men are becoming more in demand each year in the picture making business and I see the time not far in advance when they will be demanded exclusively. When I entered this business about 20 years ago, man from college despised motion pictures. To work for such a company was far beneath their dignity. But within the last few years, they have seen the tremendous future ahead of motion pictures and many are now in our employ.

"There are three branches in our business the commercial or business, side, the writing side, and the acting in the pictures themselves. College men fill the positions offered by the first two of these branches very efficiently, but, as yet, not many have become actors. However, yearly more actors come from the various colleges, and I think this tendency will continue. The best business men of our firm and the best scenario writers, come to us from college. They are extremely efficient."

In answer to a question why college men prove to be better workers than those who have been less fortunate in their education, Mr. Zukor said, "College seems to teach them how to work, how to be efficient, and how to persevere. It teaches them to think rapidly and correctly and to act accordingly. College trains men for the motion picture business mentally and physically. This business is hard on a man. Whether he realizes it or not, a motion picture writer or actor is working most of the time until his play is produced. Whether he is at work or elsewhere, he is constantly thinking how he should act in this instance, or how is that going to look on the screen?'

"To survive in this business one must have a strong and healthy body. College helps to prepare boys physically as well as menatily."

In answer to a question, Mr. Zukor explained "Men continue in this hard working, commercial-art industry, because at all times they are creating something. Creative thought means something different, all the time, and anything new holds men, in spite of its burdens."