"BONUS, BEER OR BUST"

Enthusiastic boosters of Senator Royal S. Copeland have started what has been characterized--not as a "boom"--but a "bang" for his nomination for President with the popular slogan "Bonus, Beer or Bust." The Soldiers' and Sallors' Copeland Campaign Committee has worked this havoc, and has in addition got out a campaign song, to the inspiring tune of which, no doubt the Copelanders will advance to victory.

In all probability, Senator Copeland is as surprised as everybody else. Slogans, as slogans, are not entirely out of date, but in recent years they have tended to ward modest, conservative phrases such as "Back to normalcy". Nothing so sweeping and red-blooded as "Beer, Bonus or Bust" has assailed American ears since "Fifty-four-forty or fight,"--Out possibly, this ardent, whole-hearted sort of thing is just what America needs in the political game.

Subtle imagination, clever cratory, logical debate--all are too mentally fatiguing to be really popular. This true-spirited war-cry of the Copelanders will stretch a sympathetic chord with many who are tired of facts, tired of figures, tired of argument. And intrinsically, this slogan embodies what many will at once recognize as the ideal popular platform.