Prof. Copeland Talks on Advertising

Speaking to the Statistics and Transportation groups of the Business School Club last night at the Colonial Club, Professor M. T. Copeland G. '07, Director of the Bureau of Business Research, told of research methods in advertising. He mentioned particularly the use of field surveys which consist in sending out men and questionnaires to dealers ascertaining the demands of consumers. It is in this way that the manufacturers know what points to emphasize in their advertising in order to get the best results.