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The Harvard Graduates' Magazine has in the three years of its existence done great service to the University. The following statement of its present condition should be of interest to all students. It is taken from the last number of the magazine.
"With the present number, the Harvard Graduates' Magazine completes its third volume, and a word as to its future may be of interest. The Council of the Association decided at the beginning that, during the first few experimental years, while the Magazine was overcoming the initial inertia encountered by all new undertakings, while its necessary expenditures and its possible circle of subscribers were indefinite, the wisest policy from a business point of view was to make the subscription price one dollar, and to depend upon the treasury of the Association and upon voluntary effort for all additional needs. This decision has been justified by the result. During its first three years, which have not been favorable years for new enterprises, the Magazine with this assistance has steadily increased its number of subscribers, has met the necessary expenditures required for its publication, its office expenses, and for the distribution of such sample copies and other information in regard to it as a vigorous business policy demanded, and has enabled the management to create and maintain for it such a character as, we believe, will make its tentative subscription list permanent.
"With the beginning of the fourth year of its existence, however, the members of the Council feel that this first experimental stage should soon end; that the Magazine is fast reaching the point where, now that the large preliminary expenses are decreasing, it easily can and rightly ought to be self-supporting; where it should no longer expect either money or services as gifts; but where it should make its subscription price sufficiently large to enable it to meet all ordinary running expenses. These can be satisfactorily met by doubling the present subscription price, provided all present subscribers can be retained and a normal rate of increase maintained. The annual subscription price has, therefore, been raised to two dollars; the business office has been put upon a purely business basis, with better preparations for meeting the demands upon it; and it is expected and believed that the members of the Association, in order to provide for such of the unusual requirements of the period of establishment as may still continue during the next year or two, will cheerfully continue their membership and their membership fees until the last stage of the problem is solved.
"It only remains for each subscriber to remember that he is the court of last resort, upon whose decision the success or failure of the Magazine depends. If this work be worth doing at all, it is worth doing well; and if it approve itself to Harvard men as well done, surely none of them will grudge the cost. I have no doubt, therefore, that our expectations will be abundantly satisfied in the result.
WARREN K. BLODGETT '78."
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